![]() ![]() 6″ x 9″ envelopes (especially effective for people who have never done business with you).SizeĮxperiment with different size envelopes: You could have a hundred direct mail marketing ideas but without testing, you won’t know what works and what needs to be adjusted. Be sure you test only one element at a time. I highly recommend you test your letters to see what elements work best in helping you achieve your goal. Consider a handwritten letter writing service.Select your core clients and write only to them.Write a couple of letters a week and eventually send one to everyone.Writing letters does take time, but it can be efficient if you use the right approach.ĭepending on the size of your database, you could: There’s no denying that a handwritten letter can be effective, but few agents use them because they take time away from “more important” tasks. Tips to make handwritten letters a pragmatic option In it you’ll find helpful advice, including some dos and don’ts, for crafting and using this highly effective marketing tool. Direct mail letter examples how to#To get you started, How to Write a Thank You Letter to Clients for Their Business is a short but very useful article that accompanies an episode of our podcast, Stay Paid. ![]() The little extra effort goes a long way in garnering goodwill.Īn effective thank you letter requires some thought. Nothing tells a client you appreciate them more than sending them a handwritten thank you note. And a thank you letter is always a win-win-people appreciate being appreciated, and it earns you some goodwill. They flow organically when showing gratitude is expected and appropriate. Try something like, “I grew up here and would love to show you around.”ĭon’t forget to let them know how to contact you.Īt first, a thank you letter may not seem like it belongs in a blog about real estate marketing tools, but they’re a great way to stay top-of-mind. Include your recipient’s name, be succinct, and include something personal about yourself that humanizes you and connects you to them. Include the action you want them to take-call you, email you, set an appointment, etc.Ī letter of introduction may include the same information as a flyer, but the impression has more lasting power. Use a long letter (one page) to let potential clients know about your desire to help, the services you offer, and why you’re the best agent to help solve their problem. If you’re new to real estate, they’re an effective way to get your business off the ground. In one paragraph, your goal is to have the seller call you-that’s it. As implied, these letters are short, direct, and to the point.
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